What is a blog? It's slang for "web log" which is basically a journal or diary you publish online. In the past, diaries were something private you kept in a locked drawer but today lots of people are using blogs to communicate to the millions of people surfing the internet for content they can connect with. A blog is a great way to create something meaningful that can be discovered, shared and grow into something bigger. Want to promote your work? Want to have a place to express yourself? Looking to establish yourself in your field or start a movement of change? You're gonna need a blog.
A blog is one of the easiest things to do online. There are literally dozens if not hundreds of websites where you can have a blog for free. There's Blogger, Tumblr, Wordpress, Yahoo! and tons more. Once you have one set up you can write as often as you'd like, you can write blogs that are as long as a novel or keep them as short as a couple of words. You can also add photos and videos and music. You can pick any topic. There's no limitations to what you can make your blog about but if you pick something that is specific, unique and focused you'll soon find out that there are lots of people online that are interested in exactly what you're blogging about and you'll have a growing audience you can continue to build on and even make a living from.
How can you make money from a blog? It's pretty easy because there are a ton of ways to "monetize" your blog. You can place advertisements on your site which make you money when someone clicks on them or buys that particular product. You can sell your own product like ebooks, t-shirts or art prints. I make music so I sell digital albums. You can also ask for donations from visitors who might feel compelled to help the cause. There are even more ways to make money from a blog, like booking speaking gigs from establishing yourself as an authority on a subject. But all of this boils down to one important thing: you have to create good content.
You don't have to be a great writer like Ernest Hemingway or a great marketer like Seth Godin to get going. Any blog is better than no blog and someone will always be interested enough to read. However, you will get better and better the more you blog and your success with it will continue to increase. In the beginning you may find it slow to build an audience depending on how many people you know etc. but I have some tips to get you on the fast track to being a great blogger.
1. Make sure your blogs have social media share buttons at the bottom for sites like Facebook and Twitter. This makes your blog easier to share and go viral. It also gives you some numbers to look at to know where people are sharing your blog.
2. Reach out to other bloggers and offer to write a guest blog for them or get them to write a guest blog for you. What is guest blogging? It's a smart way to leverage the power of another's audience and traffic. When you get another blogger to write for you, your audience discovers them. You write for them and their audience discovers you and your blog link.
3. Make sure you have a title and image attached to your blog that are attention grabbing and shout: "Hey! Bet you didn't know this! You're gonna like this and want to share it immediately after reading it!" This is where the creative juice has to come out. If you struggle with stuff like this it's a good idea to find someone to work with that can help you find the right approach or angle. (I'm available for hire if you need help getting started, want someone to write a blog for you or anything else). I like helping people create and it's why I started my blog.
The internet is literally a blank canvas and your blog is one of the most important ways you paint your masterpiece on it. Have fun creating, finding the people that love what you create, keep delivering your art and in a short time you'll find yourself with a pretty swanky art gallery filled with admirers. The show opens any day you want it to. I hope to walk into it one day and see your paintings hanging where they should, with spotlights and people talking.
I'm David Carus. From overcoming one of the most dangerous cities in the country and graduating from one of the most prestigious colleges in America to leading an educational movement as a teacher and running for Congress at the age of 25, I decided the best hope our world has is through art.