by David Carus
Today’s artists may consider it a challenge to get noticed and build a fan base. You’ve heard that people don’t buy like they used to, there’s a million things competing for their attention and what you really have to do is know the right person. The picture being painted is that your chances of making it big are about as good as winning the lottery and you’re not successful unless paparazzi chase you. It’s easy to get discouraged if you think you need millions of fans to be a success. The truth is you only need one.
Ever hear of these four guys from Liverpool? The Beatles are widely considered the greatest rock band of all-time but before they had thousands of screaming fans waiting for them at the airport and the British Invasion taking full effect, they needed a hit record to catch on in America. Beatles records were sent to radio stations and they were all huge failures. Nobody was interested in listening to the greatest rock band of all-time! That is except for one 14 year-old girl living in Maryland who discovered the Beatles and called her local radio station and asked why they didn’t play their music. The DJ she spoke with obtained a copy of I Want To Hold Your Hand and the record took off like a rocket, establishing a foothold for the Beatles in America that quickly spread to other cities. In a short time they were the biggest musical act in the country and had thousands of screaming fans, but it started with only one true fan.
How about the story of Sixto Rodriguez? Who is that you might ask? He was a little-known folk singer from Detroit in the 1970’s with a couple of albums that sold practically no copies in the Unites States. He thought his music career was done and went back to working construction. But someone liked his music and began making copies of it and gave it out to friends. His music became huge in South Africa and an entire generation of people grew up on his music and he became bigger than Elvis there. Rodriguez had no idea until decades later. His story became the subject of the Academy Award-winning documentary Searching for Sugar Man and the Dave Matthews Band has even covered his music. Dave Matthews, one of the biggest musicians in the world said he grew up listening to Rodriguez when he lived in South Africa. All of this happened because of one true fan.
Don’t focus on the fans you don’t have. Focus on the ones you do have. So David Letterman isn’t interviewing you on his show tonight and you’ve only got 24 likes on your Facebook Page and the only people that follow you on Twitter are from Indonesia — it doesn’t matter. Make great art and find one true fan that loves it. You never know who they might share it with and how far the word might reach. So forget the sold-out audiences that aren’t there and see the audiences that are there. You probably already have a true fan and have been too busy to notice. Speak to them. Smile and wave and let them know they’re important — because they are.
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by David Carus
He has been called the biggest movie star in the world. He’s worked with every big name director and star in Hollywood. For decades his films have consistently generated millions at the box office. It’s safe to say the kind of success Tom Cruise has experienced is no fluke but instead the result of hard work. So what did he do to make it?
Tom Cruise didn’t come from elite Hollywood royalty. In fact, his family was poor, his parents divorced and his career path wasn’t easily laid out for him. When he decided to get into acting he wasn’t immediately handed the role of Maverick in Top Gun. There were lots of smaller roles to be played before he solidified himself as a star. His first big screen role was Billy the arsonist in the movie Endless Love and Cruise was only on screen for 47 seconds! Some actors might have been frustrated about getting so little screen time but Cruise decided to take his character and create as best he could with him so his 47 seconds would be memorable and they were! So much so that it helped him land his next role in the movie Taps.
Once again he was only supposed to play a minor part but after seeing how committed the actor was on set (he was out-marching the other cadets) Taps director Harold Becker gave Cruise a larger role. With it he established that he could play a killer, so much so that when he expressed interest in the title role for Risky Business, the director Paul Brickman said no way. Despite this Tom Cruise showed up unannounced, created an opportunity for himself to audition and landed the coveted role. He slid across that floor in his underwear and let America know a new star had arrived. By the time Top Gun hit theaters there was no stopping the actor.
How did he pull it all off? He used hard work, committed himself to the roles he played, no matter what they were or required and showed a passion for creating movies. He built each character, was determined to become that person and did what it took to see them through. He’s one of the few actors that does his own stunts. Why? Because he knows that’s what it takes to make the best picture he can make. He once said, “That’s what works for me: the power of my own imagination and my own ability to believe.”
He makes it look effortless, like being a movie star is something you’re just born with but on closer examination we see that he just showed up more times and spent longer hours than anyone else to get the job done. He made up his mind that he was not only going to be an actor but that he was going to be a great one. You can tell the level of responsibility he has for his work because he also produces his own films. Despite whatever happens in the tabloids or press the guy continues to get in front of cameras and create. His films are the work of a true professional and stellar artist. One who keeps showing up eager to make something great and no matter the limitations finds a way -- he creates!
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I’m a dad. I have the most awesome son in the world. He’s two and a half years old. Throughout his life I’ve noticed him having quite an effect on people. It started on Facebook when I’d post pictures of him. He always generated more likes than anything else I’d post. He even got the attention of an artist friend of mine in London who asked if he could be part of her latest work (art below). As he got older and had better control of his body and words, I’d take him to the park or to the store and people would ask how old he was and say how mature he was for his age. Lately he’s been creating some incredible effects and I was lucky to film one of them and post it on YouTube. Some of my friends expressed interest in reading what I had to say about parenting and raising such a super kid, so I decided to finally tackle the subject. It also gives me a chance to tell the story behind the YouTube video I just uploaded. I’m sure everyone will love and be amazed by it. So here goes my viewpoint as a parent.
Parenting is something I never thought much about but when the time came to be a parent I suddenly realized no one had ever clearly explained how all of this would be. Sure, people that have kids will laugh and say things like “Good luck waking up in the middle of the night,” or “There goes your free time,” but too many details were missing. Having gone through the whole waking up in the middle of the night thing, changing diapers, rocking my son to sleep in about a million different ways, I can understand why people don’t elaborate on the experience. It’s because everyone is faced with the most difficult task they will ever have to do and no matter what happens, the job has to get done and by the end of it you’re at a loss for words as to what exactly happened; it becomes a big blur. Well, I learned a few things that helped me get through the blur and they helped give me the happiest kid you’ll ever see.
My son’s name is Sage. Sage basically means an old wise man. I was flipping through a book about seven years ago when I saw the word and thought how it would be an awesome name for a boy. I should also mention his middle name is Kal-El which is Superman’s real name (I wrote a song for Sage called "Kal-El," you can watch it below). I wanted my son to be smart, strong, able, caring, dynamic and help people. I wanted him to have a different kind of name because I thought of him as an individual. I didn’t want him to be me. I wanted him to be himself. I didn’t talk to him like he was a baby. No goo goo’s and ga ga’s. I talked to him like he was my friend, like an adult. I gave him space and independence but always stayed close enough to prevent him from hurting himself. When he did get hurt I didn’t baby him or show him sympathy; I just put his attention on the next thing. I didn’t invalidate him. I didn’t make him wrong or make him feel like he’d done something bad. I validated him. All the time I told him things like, “Good job!” or “Alright!” or “You did it!”
I knew he was watching and learning from my example so I tried my best to be the best person I could be around him. I wasn’t perfect and I didn’t expect him to be. We both did our best to not be too serious and have fun with what we did. I got excited when we were going to do something and he’d get excited too. It wasn’t easy and there were times I felt like throwing in the towel but I knew my worst was someone else’s best and tried to keep things in perspective. Overall, it took patience, good communication, good control, no punishment and lots of encouragement.
A couple of weeks ago my wife and I took Sage hiking and towards the end of our walk a family was walking towards us. Without saying a word, Sage walked up to the son and hugged him. Then he walked up to the daughter and hugged her too. The family and the kids were dumbfounded. I had to break the silence and told Sage, “Say, good to meet you.” He extended his hand out with tremendous purpose and said “Good to meet you,” to each person one by one. It was the most beautifully moving thing I’d ever seen in my life. When we walked away I told my wife, “My god, I wanted to cry,” she said, “Me too.”
Recently, we took a trip into Manhattan and came across a couple of street performers in Union Square. We stopped to watch a man playing a piano and another doing an interpretational dance to the music playing. The man dancing had big bushy hair, only wore underwear and tennis shoes, and had a fairly large audience watching him. I noticed Sage was excited to see him dancing and I could tell he wanted to get into the act. He did and I was able to film him as he made his way into the circle and it was a proud moment for me to watch him performing on the streets of New York City at 2 years old. Here's the YouTube video of him dancing:
I try to approach things as an artist. Parenting is definitely an art and you either become the starving artist parent, pointing at all of the barriers, or you become the master or genius artist parent, pointing at all of the freedoms. Watching my son running through the park with other kids, giving voices to the toys he plays with at home, saying thank you to the clerk at Trader Joe’s, or dancing in front of a crowd of people, makes me think I helped to give my son a little more freedom than most. I used to think he was my greatest masterpiece but now I realize he’s really his own. I just gave him a brush or two, he supplied the paint.
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by David Carus
If someone is not an artist they might think success as an artist works like this: you’re born with talent and it secretly waits to pop its head one day when, quite through accident, you find yourself performing or creating art and there’s a talent scout watching who rushes to meet you backstage, whips out a million dollar contract and sweeps you away to Hollywood and you wake up to your picture on the front page of every major newspaper in the world. That’s pretty much the idea of overnight success, right? Wrong. It’s time to reveal the actual secret to overnight success by looking at a couple of artists that actually had the world’s attention, seemingly overnight.
Man can fly, but that wasn’t always the case. At the start of the 20th century there were plenty of ambitious minds tackling the problem of flight, but the general public thought man would be limited to traveling by land or sea and laughed at the funny looking contraptions they saw being tested on the tops of hills. The Wright Brothers came along and changed the whole game. What did they do differently than everybody else? They not only took the road less traveled, they ditched roads all together. Like Doc Brown said in “Back to the Future II,” “Roads? Where we’re going we don’t need roads.” Their story is truly inspiring.
Wilbur and Orville Wright’s father gave them a toy helicopter when they were younger. It was made from paper, bamboo, cork and a rubber band and the boys played with it until it broke but they figured out how to build their own, sparking an early interest in aviation. Wilbur Wright was an athletic guy with plans to go to Yale University when a hockey stick knocked out his front teeth, causing him to withdraw from people. Instead of college, he stayed indoors caring for his terminally ill mother, and considered himself lacking in ambition. However, while at home caring for his mother, he began studying aviation. Orville Wright had dropped out of high school to open up a printing business, using a printing press designed and built with Wilbur’s help. When bicycles became a national craze, the brothers decided to open up a bicycle shop, designing and building their own bicycles.
Up until this time there had been many attempts to build a flying machine but no one in the world had solved all of the pieces to the puzzle. The Wright Brothers decided to tackle the problem and used money from their bicycle business to fund their experiments. They used some of what they’d learned building bicycles and applied it to flying. While everyone else was focused on stability, the Wright Brothers knew the real problem was steering. They understood an airplane in the sky wouldn’t handle like a boat in the water. Their grasp of bicycle design helped them find a steering solution. And another breakthrough came when they abandoned using the aeronautical data of one of their biggest inspirations, the German aviation pioneer Otto Lilienthal. Realizing his data was incorrect, the Wright brothers decided to start from scratch to discover the correct formulas behind wing design. After more than a decade of experiments, filled with failures, injuries and plenty of self-doubt, on December 17, 1903, the Wright Brothers flew the world’s first, truly working airplane. Were there swarms of reporters watching the historical moment? No, there was only one other person there, a guy Wilbur found to take photographs of the flights and the film wasn’t even developed until the brothers returned home to Ohio. The world eventually found out but it was an overnight success that had taken well over a decade to create; longer if you count the toy helicopter.
The airplane was the result of years of study, experimentation, hard work and thinking outside the box. For a couple of guys without college degrees or even high school diplomas, all they needed was to keep pushing through the barriers, ignore the limitations and focus on their dream, so fragile that the whole world didn’t think it possible. The next time you’re watching a famous artist or creator on TV and thinking of yourself as a failure for not being there yet, remember the story of two brothers who spent years of getting it wrong until they finally got it right. Imagine them pushing their flying machine made of canvas and wood into the wind until it was conquered, seeing their masterpiece soaring above the world. Overnight success is great, but not as great as the everyday success of chasing your dreams. The pleasure is in the doing, not the having, so get out there and do whatever you gotta do because that’s the secret to flying.
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by David Carus
For many artists the idea of marketing means acting like a used car salesman, hounding people with annoying pleas to “come on down and look at what I got!” They wouldn’t be alone because there are plenty of people that have this viewpoint from so many salesmen not treating their profession as an artist might. I’m here to tell you that the used car salesman model doesn’t work and isn’t what anyone should be doing, not even used car salesmen. When done right, marketing is an art.
Marketing is more than just selling. There are many parts to it. Think of it like a big machine, ironically, like a car. You have your wheels, tires, body, frame, brakes, engine, windows, etc. The machine called marketing basically has these parts: the thinking up of an idea for something, the making of it, the distributing of it, the packaging of it, how people perceive and discover it and how they go spread the word about it. It includes things like selling and advertising too.
Once you know that marketing is not just putting up a sign or shouting at passers by, but an overall big picture of how you get a product from being a lightbulb over your head to getting it into the hands of lots of people, you can now move forward with some success. You’re probably already doing some marketing but in order to really take flight as an artist you’re going to have to be an artist at marketing too.
Let’s take a look at an example of successful marketing. Apple. They gave us the iPod, the iPhone, the iPad and are easily one of the biggest companies in the world. Why? They are artists at marketing. They created a concept for a product no one even knew they wanted. How could anyone imagine being able to carry thousands of songs on one small device called an iPod? We were used to portable CD players and thought we were hot stuff if our CD player had anti-skip protection! Apple came up with an amazing idea and then rolled out a marketing campaign that captured the idea. Remember those great ads of black silhouettes over colorful backgrounds rocking out, earphones swinging? The iPod was fun, creative and something new. People had to have it and it spread by word of mouth too. But there was also the packaging. Have you ever walked into an Apple store? It’s nice being in there isn’t it? From the sleek look to the workers in blue t-shirts to the way the packaging feels when you hold it. Apple has made the entire experience of being a customer of their products into something amazing. That takes skill and those guys are true artists.
You might say, “well Apple is a big corporation, they can afford to hire professional advertising agencies and designers, but what can I do?” They are a big company but they started as two guys in a garage. Walt Disney was a struggling artist trying to break into a new field called animation and started by reading one book on the subject. Today the Walt Disney Company is the largest entertainment company on Earth. My point is that everyone starts somewhere. So don’t feel limited. Feel empowered with the possibilities of what you can create and how you can create it.
You probably already know what kind of artist you are. You might be a fine artist or a novelist or a singer-songwriter but no matter what kind of artist you are you need to master the art of marketing. Hell, there was even a very famous car salesman that you could easily call an artist of marketing. What he’d do was simple, brilliant and got him the Guinness World Record for number of cars sold. Whenever someone would find their way to his car lot he would always remember to write down their name, address and birthday, then, like clockwork on their birthday he’d send them a birthday card. It got to be a major production where he’d send out thousands of birthday cards, but people loved them! He might not sell them a car right away but they’d always remember him and eventually they’d buy from him or refer a friend when the subject of buying a car came up in conversation. Why wouldn’t he get their business? He did something no one else was doing. Often, people don’t remember to give birthday cards to their family or friends and here he was sending a card year after year. He turned the idea of a used car salesman from the guy to avoid to the guy that always sends you a birthday card. Think about what you could do with one simple marketing action.
When it comes to marketing your art, the sky is the limit and it’s one big empty canvas for you to paint into a masterpiece. The internet makes it even easier to market your work. You now have the ability to reach millions overnight with the right work or message behind you. You must treat marketing like an art because it is. You have to continually work at it to get better. Over time your skills will improve until you have an assembly line of masterpieces being pumped out.
Tackle the marketing of your art as an extension of the art itself, not even because you want it to sell, but because there is further pleasure to be had creating in the field of marketing. Steve Jobs took an interest in not only building iPods but in building stores. Walt Disney looked beyond his movies and envisioned theme parks where parents could bring their kids.
Look beyond the empty canvas sitting on your easel as your only form of art to create at. Talk a walk outside and try imagining what the world will look like as you market your art in it. The ways are as limitless as your canvas at home because the canvas of the world is so much bigger. Get those lightbulbs glowing and start flinging that paint!
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I recently decided to ask the following question to all of my artist friends: “What's the one thing that stops you the most from being a successful artist?” I got back more than a hundred responses and I was actually surprised to discover that one answer was overwhelmingly at the top: lack of confidence. It was so popular that it more than doubled the number two answer. I was surprised for two reasons, one, I consider myself confident when it comes to being an artist and two, I consider artists extremely talented and skilled individuals, which should make them automatically confident, right? Well I quickly realized having confidence is something lots of people struggle with and artists more than anybody, and here’s why:
Simply, artists have to communicate their ideas but other people not so much. Artists put themselves out there (with their heart and soul embodied in their work) and when you do that it’s like waving a big sign that says, “Hey everybody! Look at me! I’ve created something new!” We live in a world where too many people are comfortable and don’t want the boat rocked and here you come with your art, rocking it! Anytime they see an artist you’re reminding them of what they should be doing: creating! So what happens next? “Oh, that’s nice.” “I had a friend that tried doing that.” “Is that what you do for a living?” “What’s your real job?” “Well, that’s nice.” “Good luck with it.” There’s this inescapable tenseness that travels from them to you leaving the thought, “I should keep practicing because maybe I’m not good enough yet.” Let me tell you something. YOU ARE GOOD ENOUGH.
Why? Because no matter how bad you might think your art is, at least you’re making it. All of the people you’re worried about pleasing probably aren’t artists and if they are they’re probably not making much art. Here you come with your finished piece of art. There they are without one. Luckily, they don’t have to matter much because there are plenty of people that support artists. If that wasn’t true then you wouldn’t be able to watch a movie, listen to an album or read a book. There are millions if not billions of people on this planet right now that support artists and the art they make. You just have to weed out the ones that don’t by standing strong, flourishing and prospering in the face of opposition. You just have to keep lifting up, extending out and presenting your art to people. No matter what. Don’t let one hater prevent all that will love it later.
Finally, Rome wasn’t built in a day. You don’t have to be Bob Dylan the moment you pick up a guitar. So you’re not Hemingway yet and they haven’t put a Nobel Prize around your neck, who cares? Know that you’re always going to make the best art you can, so why beat yourself up over it? The real reason any of those haters or critics can set you on fire is because you’ve got some small pile of firewood laid out somewhere inside you. Guess what? You don’t have to be society’s idea of what a successful artist is, you just have to be YOUR idea of what a successful artist is. As long as you can do that you won’t have any problem walking up to somebody and showing them what you made. Be confident knowing you’re doing something most people can’t and every time you do it you’re getting even better at it. Build confidence like you’d build a house, one brick at a time. And there’s no reason you can’t be a skyscraper.
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Please read this to the end my friend. I should have listened to you long ago. Remember when I first mentioned how much I loved art and you saw that sparkle in my eye but tried to set me straight? You were smart enough to know that life as an artist is only met with struggle and starvation and you wanted to protect me from all of that. You said I should get an office job, something safe and secure and then work on my art on the side. Oh, I should have listened to you! I was such a fool!
I spent years of my life making art. I put my heart and soul into everything I created just to be met with rejection after rejection. At first it wasn't so bad because I could say I was new to being an artist and I needed more experience at it before I was good and before people could value what I was doing. But then more years passed and I knew I was getting better but people still rejected my work. I showed it to friends like you. You smiled and nodded and told me it was good but I could always tell you were being nice and didn't really mean it. You never bought my art and in the beginning that was okay because we were friends anyway and I didn't care about the money so I'd offer to give it to you for free but I could tell you didn't really want it. I started to realize that I must not be good enough so I foolishly took more lessons, studied and worked even harder! I was such a fool! I spent thousands of hours getting better, not to mention thousands of dollars, in the hopes that I could somehow make it and prove you wrong. I really believed in what I was doing and I knew that being an artist was in my blood and I couldn't imagine life without it so I actually continued on, ha!
One day my hard work paid off and someone not only loved what I was doing but they paid me money for it! It wasn't a lot of money but it was something. Remember that day? You told me it was great but that the money I made compared to how much time it took to create my art still didn't make it profitable. You pointed out I'd have to make lots more art and that I needed way more fans than I'd probably be able to find. You told me most people didn't care about art. You said people were too busy working and trying to survive themselves and how could they possibly hand over their hard earned dollars for something they didn't really need. You pointed out that my art wasn't food, it wasn't clothing and it wasn't shelter. I had to admit that you had a point and it really put me in quite a state. I spent weeks thinking about what you told me and it really started sinking in: the idea that I'd just wasted most of my life pursuing a crazy dream that was never going to happen. I started to think about going back to college. I researched which jobs paid the most. I grabbed all of my art supplies and materials, every book I had and every scrap of anything that could possibly remind me of my life as an artist and I put them in large boxes and was ready to take a trip to the thrift shop. I sat there upset, angry and frustrated. I thought about how you tried to help me so many years ago when I first had this foolish notion of being an artist. I remembered that look you gave me and continued to give me. I decided to make a wish.
I wished for a time machine to take me back in time so I could have a conversation with myself back when I was younger; back when I first thought of being an artist. You know what I would tell the old me? I'd say this:
"Don't listen to anyone doubting you and what you want to do. Don't call someone a friend who doesn't support your goals in life and who doesn't want you to succeed as an artist. No matter how much it all seems to make good, solid "sense," never let anyone convince you that what you are doing is not important. You see, artists run this planet. Without people coming up with new ideas and creating new things, the world would never grow or get better. Without artists the world would be a boring, stagnant place that no one would want to live in. You are one of the most able and gifted people on this Earth right now. It's up to you to not only make art but to make as much of it as you possibly can. The world needs you.
It's hard for some people to have as much courage as you do. They wish they could do what you can do and what you will do. It's up to you to help bring about a world where they feel they can also face all of the obstacles standing in the way of artists. The biggest ones don't come like bulldozers or Godzilla stomping towards your house. They knock at your door very politely and smile every time they sit in your living room. They put one hand on your shoulder while the other one moves ever so covertly. No matter what they do, how they appear or when they come, you must know this: they are cowards.
Just keep doing your thing and do it with all your might. Oh, and one day, years from now you will write something that you can send to any of these "friends." You'll start by telling them you're giving up being an artist. You'll be using the words they most want to hear from you. Then, once you have them believing this you will do a complete 180 flip and send them falling down into apathy about trying to harm you. Why will you write this? Because 1) you don't need those kinds of "friends" and 2) it's fun to create isn't it? (Not to mention some of your artist friends may enjoy reading it too, or you for that matter if you ever need some motivation. You don't want the bad guys to win now do you? Good, now stop reading this and get back to making art. You've got worlds to build.)"
Many Americans, not to mention the millions around the world, watched last night's VMA performance by Miley Cyrus and were shocked. People were confused, upset, disappointed and angry that the sweet, innocent "Hannah Montana" star had suddenly become a raunchy, drug taking, sex pistol. Her performance may just be one of the most glaring wake up calls the American people have ever had and may prove to be more significant than 9/11.
Terrorists kill people and that is definitely something to be alarmed about but what should be even more alarming are the factors which influence culture. I have long coined the motto "Artists Run This Planet" because I truly believe artists (creators, inventors, dreamers) are the people that most influence culture because they set a path towards the future by creating ideals worth working towards. However, like any artist knows, there are enemies of creativity, sometimes twisting art for their own ends, those that would have the world canvas-less, colorless with no more art than a barcode.
What happened last night at the VMAs was nothing new for the music industry. When I say music industry I don't mean the millions of musicians across the world. No, I mean the music industry: the businessmen making money from musicians. Some people think the music industry changed because of the internet. It did, but it also changed in another significant way back in 1996 with the passage of the Telecommunications Act which broke down limitations of how many radio stations someone could own and through a wildfire quickness of take overs and buy outs the radio stations in America became a monopoly. There is a reason you only hear a handful of artists on any given station and why their songs are played over other artists. It's not because of their talent. It's because they were picked.
Any message, whether it's true or not, if it is repeated enough times, will be accepted. Music and television programming is not a blind man throwing darts and hoping for the bullseye of people becoming fans. Instead, it's more like making the audience blind and throwing the darts at them instead. We've been hit with so much degraded content that the culture has definitely shifted. Over time Miley Cyrus' performance may prove to be a welcomed event. Why? Look at how many people were turned off by her. It was as if the whole country said, "Enough!" People are not docile lab rats or hamsters that are supposed to run around in endless circles. We are lovers of life and we want to experience elevation, not degradation. We want to feel inspired when we look to our artists, not be repulsed by them.
Hopefully this event is a milestone and people finally decide that enough is enough and demand more from the music industry, radio stations, MTV and all the rest. In fact, we should be so outraged that we write letters to President Obama about this because any war he is fighting with guns in foreign lands is no where near as important as the war that needs to be fought to ensure we have an inspiring and uplifting culture, in America and across the world. Artists wage this war each day and there are some casualties like Miley, but we have to push through and do even more. Maybe I'm a dreamer but I sure as hell know I'm not the only one.
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What is a blog? It's slang for "web log" which is basically a journal or diary you publish online. In the past, diaries were something private you kept in a locked drawer but today lots of people are using blogs to communicate to the millions of people surfing the internet for content they can connect with. A blog is a great way to create something meaningful that can be discovered, shared and grow into something bigger. Want to promote your work? Want to have a place to express yourself? Looking to establish yourself in your field or start a movement of change? You're gonna need a blog.
A blog is one of the easiest things to do online. There are literally dozens if not hundreds of websites where you can have a blog for free. There's Blogger, Tumblr, Wordpress, Yahoo! and tons more. Once you have one set up you can write as often as you'd like, you can write blogs that are as long as a novel or keep them as short as a couple of words. You can also add photos and videos and music. You can pick any topic. There's no limitations to what you can make your blog about but if you pick something that is specific, unique and focused you'll soon find out that there are lots of people online that are interested in exactly what you're blogging about and you'll have a growing audience you can continue to build on and even make a living from.
How can you make money from a blog? It's pretty easy because there are a ton of ways to "monetize" your blog. You can place advertisements on your site which make you money when someone clicks on them or buys that particular product. You can sell your own product like ebooks, t-shirts or art prints. I make music so I sell digital albums. You can also ask for donations from visitors who might feel compelled to help the cause. There are even more ways to make money from a blog, like booking speaking gigs from establishing yourself as an authority on a subject. But all of this boils down to one important thing: you have to create good content.
You don't have to be a great writer like Ernest Hemingway or a great marketer like Seth Godin to get going. Any blog is better than no blog and someone will always be interested enough to read. However, you will get better and better the more you blog and your success with it will continue to increase. In the beginning you may find it slow to build an audience depending on how many people you know etc. but I have some tips to get you on the fast track to being a great blogger.
1. Make sure your blogs have social media share buttons at the bottom for sites like Facebook and Twitter. This makes your blog easier to share and go viral. It also gives you some numbers to look at to know where people are sharing your blog.
2. Reach out to other bloggers and offer to write a guest blog for them or get them to write a guest blog for you. What is guest blogging? It's a smart way to leverage the power of another's audience and traffic. When you get another blogger to write for you, your audience discovers them. You write for them and their audience discovers you and your blog link.
3. Make sure you have a title and image attached to your blog that are attention grabbing and shout: "Hey! Bet you didn't know this! You're gonna like this and want to share it immediately after reading it!" This is where the creative juice has to come out. If you struggle with stuff like this it's a good idea to find someone to work with that can help you find the right approach or angle. (I'm available for hire if you need help getting started, want someone to write a blog for you or anything else). I like helping people create and it's why I started my blog.
The internet is literally a blank canvas and your blog is one of the most important ways you paint your masterpiece on it. Have fun creating, finding the people that love what you create, keep delivering your art and in a short time you'll find yourself with a pretty swanky art gallery filled with admirers. The show opens any day you want it to. I hope to walk into it one day and see your paintings hanging where they should, with spotlights and people talking.
It happens to us all. You put yourself out there by showing the world something you made, something you believe in and just when you are at your highest, happiest, proudest moment, someone says something or maybe they don't say something, but the communication is clear: you suck, you're not that special, you're not that talented, it wasn't a very good idea, and so on. At this moment we flare up inside and then get that feeling of wanting to hide, to escape, to get the hell away and make the suffering end or quite possibly get mad and verbally attack back. However, I would challenge you to take another look at what is really happening. You should know something: You should be feeling on top of the world. Huh? Let me explain.
Not everyone puts themselves out there. In fact most people sit idly by wishing they had something they could put out and had the courage to actually show people. They don't but you do. Congratulations, you are indeed special. Yes, that's right, your mom wasn't lying to you and deep down you always knew too so take a moment and give yourself a proper acknowledgement. Okay, good. So you've got a few guys putting themselves out there so that must mean everyone else hates you, right? Wrong. Like I said, most people wish they had something to put out, something to believe in and go after passionately so they're not actually bad people, they're just trying to find something to believe in and be passionate about. That's where you come in with your idea, your painting, your novel, your song. So who is the guy hating on you? There's not many of them and it's probably your best friend. Huh? Let me explain.
You see, there are heroes in the world. That's guys like you and me. Artists, creators, doers, the guys that make stuff happen and help people. And you see, there's also bad guys. Sure, these are your Adolf Hitlers, rapists, murderers, serial killers, etc., but they are not always so obvious to spot. Why? Because they are COWARDS. What would a coward do if he didn't like someone and wanted them to sink? Would he come right out and tell you he hated you? No, that wouldn't be very smart. What would he do then? He'd cuddle up to you, get as close as he could and slowly stick the knife in as he smiled the most genuine smile he could muster, pretending loyalty but always looking for ways to make it hurt more. You've seen the movie lots of times right? Isn't it always the guy the hero never suspected? Of course we see it because we're the audience, but he usually doesn't.
A funny thing happened to me once. I'm big into comic books and love the hell out of them. I like to follow writers and artists that I like. I like their fan page, I might follow them on Twitter (I'm @David Carus by the way) and I like to keep up with the guys that are creating universes filled with heroes. I started a friendship with one writer that was kind of a big deal. He was a New York Times Bestseller, he wrote comics that I enjoyed and was working in the industry, a real professional. One day he posted something that was pretty scary, that went totally against stuff I knew to be true and I commented on his post. He came at me like a vengeful, hateful, slobbering, slimy bastard that wanted to shrink me down to nothing, and he did this in the name of helping me. He wanted me to know how wrong I was and when I didn't take the bait the real guy came out. Now remember, this is a guy I had admired up until this point and it was shocking to see him act like a hateful monster. He called me names, he belittled my core beliefs and I was supposed to be left feeling like an idiotic piece of crap. But I didn't. I quickly unfriended him, laughed it off and turned my attention elsewhere. But, it's not always so easy. You know what I mean, right? That feeling was still there. That feeling of being slimed. I didn't like it and something had to be done. So what did I do? I immortalized him in song. Huh? Let me explain.
I make music and it's hip hop music and the one thing you don't want to do is piss off a rapper. You see, rapping has one interesting element to it: the diss song. When someone upsets a rapper he just writes about him in his next song. Heck, even Taylor Swift has used this method, taking her bad ex-boyfriends' actions and turning them into million dollar hits. So what did I do? I wrote a song about him. I'd been working on this idea for a song called Copy Machine because I thought it was a cool metaphor for how people just like to spew out stuff they heard somewhere else without really coming up with anything original themselves. The best example of this is when people watch the talking heads on the news and then stand at the water cooler at work the next day giving the exact same opinions they got from their TV. But this happens a lot. So I decided I would take this critic, this hateful individual, this guy that had tried to make me small and I decided to make him big. I put him in a song that will survive longer than him. He'll forever be known as the Copy Machine guy. And the kicker? I never mention his name. He's not going to get one new fan from me. But I got and continue to get new fans because of him.
The next time you get someone being critical, ignoring you, telling you that what you have to say isn't important, look a little closer and really listen to what that person is saying. All of those things are not directed at you, they're really directed at themselves. Deep down they know what they're doing is wrong and if they can't be right they don't want anyone to be. You just have to know they are Copy Machines spewing out the hate of people that were their Copy Machines at some point. Then, you just smile because you must know this: they thought you were important enough to target because you are. You're the most important kind of people we got on this planet: an artist. And you know what? Artists Run This Planet. The Copy Machines don't but wish they did. Get happy, take it as a win and make art because ultimately that's what will help everyone, including these guys. Even they want to see you win, deep, deep down. Don't ever let them make you small because you're not. You're a giant and you leave big footprints. Just know that sometimes people will fall into them and get hurt. When they do, and climb out trying to murder you from every angle, just keep your head up in those clouds and make a beanstalk. When someone climbs it, that's your real friend.
Hope you enjoyed this blog. Make sure to join my mailing list if you haven't already and if you get a chance, check out the music video for Copy Machine below. It was a lot of fun and if you watch closely, that's me in the mask :-)
I'm David Carus. From overcoming one of the most dangerous cities in the country and graduating from one of the most prestigious colleges in America to leading an educational movement as a teacher and running for Congress at the age of 25, I decided the best hope our world has is through art.