Please read this to the end my friend. I should have listened to you long ago. Remember when I first mentioned how much I loved art and you saw that sparkle in my eye but tried to set me straight? You were smart enough to know that life as an artist is only met with struggle and starvation and you wanted to protect me from all of that. You said I should get an office job, something safe and secure and then work on my art on the side. Oh, I should have listened to you! I was such a fool!
I spent years of my life making art. I put my heart and soul into everything I created just to be met with rejection after rejection. At first it wasn't so bad because I could say I was new to being an artist and I needed more experience at it before I was good and before people could value what I was doing. But then more years passed and I knew I was getting better but people still rejected my work. I showed it to friends like you. You smiled and nodded and told me it was good but I could always tell you were being nice and didn't really mean it. You never bought my art and in the beginning that was okay because we were friends anyway and I didn't care about the money so I'd offer to give it to you for free but I could tell you didn't really want it. I started to realize that I must not be good enough so I foolishly took more lessons, studied and worked even harder! I was such a fool! I spent thousands of hours getting better, not to mention thousands of dollars, in the hopes that I could somehow make it and prove you wrong. I really believed in what I was doing and I knew that being an artist was in my blood and I couldn't imagine life without it so I actually continued on, ha!
One day my hard work paid off and someone not only loved what I was doing but they paid me money for it! It wasn't a lot of money but it was something. Remember that day? You told me it was great but that the money I made compared to how much time it took to create my art still didn't make it profitable. You pointed out I'd have to make lots more art and that I needed way more fans than I'd probably be able to find. You told me most people didn't care about art. You said people were too busy working and trying to survive themselves and how could they possibly hand over their hard earned dollars for something they didn't really need. You pointed out that my art wasn't food, it wasn't clothing and it wasn't shelter. I had to admit that you had a point and it really put me in quite a state. I spent weeks thinking about what you told me and it really started sinking in: the idea that I'd just wasted most of my life pursuing a crazy dream that was never going to happen. I started to think about going back to college. I researched which jobs paid the most. I grabbed all of my art supplies and materials, every book I had and every scrap of anything that could possibly remind me of my life as an artist and I put them in large boxes and was ready to take a trip to the thrift shop. I sat there upset, angry and frustrated. I thought about how you tried to help me so many years ago when I first had this foolish notion of being an artist. I remembered that look you gave me and continued to give me. I decided to make a wish.
I wished for a time machine to take me back in time so I could have a conversation with myself back when I was younger; back when I first thought of being an artist. You know what I would tell the old me? I'd say this:
"Don't listen to anyone doubting you and what you want to do. Don't call someone a friend who doesn't support your goals in life and who doesn't want you to succeed as an artist. No matter how much it all seems to make good, solid "sense," never let anyone convince you that what you are doing is not important. You see, artists run this planet. Without people coming up with new ideas and creating new things, the world would never grow or get better. Without artists the world would be a boring, stagnant place that no one would want to live in. You are one of the most able and gifted people on this Earth right now. It's up to you to not only make art but to make as much of it as you possibly can. The world needs you.
It's hard for some people to have as much courage as you do. They wish they could do what you can do and what you will do. It's up to you to help bring about a world where they feel they can also face all of the obstacles standing in the way of artists. The biggest ones don't come like bulldozers or Godzilla stomping towards your house. They knock at your door very politely and smile every time they sit in your living room. They put one hand on your shoulder while the other one moves ever so covertly. No matter what they do, how they appear or when they come, you must know this: they are cowards.
Just keep doing your thing and do it with all your might. Oh, and one day, years from now you will write something that you can send to any of these "friends." You'll start by telling them you're giving up being an artist. You'll be using the words they most want to hear from you. Then, once you have them believing this you will do a complete 180 flip and send them falling down into apathy about trying to harm you. Why will you write this? Because 1) you don't need those kinds of "friends" and 2) it's fun to create isn't it? (Not to mention some of your artist friends may enjoy reading it too, or you for that matter if you ever need some motivation. You don't want the bad guys to win now do you? Good, now stop reading this and get back to making art. You've got worlds to build.)"
What is a blog? It's slang for "web log" which is basically a journal or diary you publish online. In the past, diaries were something private you kept in a locked drawer but today lots of people are using blogs to communicate to the millions of people surfing the internet for content they can connect with. A blog is a great way to create something meaningful that can be discovered, shared and grow into something bigger. Want to promote your work? Want to have a place to express yourself? Looking to establish yourself in your field or start a movement of change? You're gonna need a blog.
A blog is one of the easiest things to do online. There are literally dozens if not hundreds of websites where you can have a blog for free. There's Blogger, Tumblr, Wordpress, Yahoo! and tons more. Once you have one set up you can write as often as you'd like, you can write blogs that are as long as a novel or keep them as short as a couple of words. You can also add photos and videos and music. You can pick any topic. There's no limitations to what you can make your blog about but if you pick something that is specific, unique and focused you'll soon find out that there are lots of people online that are interested in exactly what you're blogging about and you'll have a growing audience you can continue to build on and even make a living from.
How can you make money from a blog? It's pretty easy because there are a ton of ways to "monetize" your blog. You can place advertisements on your site which make you money when someone clicks on them or buys that particular product. You can sell your own product like ebooks, t-shirts or art prints. I make music so I sell digital albums. You can also ask for donations from visitors who might feel compelled to help the cause. There are even more ways to make money from a blog, like booking speaking gigs from establishing yourself as an authority on a subject. But all of this boils down to one important thing: you have to create good content.
You don't have to be a great writer like Ernest Hemingway or a great marketer like Seth Godin to get going. Any blog is better than no blog and someone will always be interested enough to read. However, you will get better and better the more you blog and your success with it will continue to increase. In the beginning you may find it slow to build an audience depending on how many people you know etc. but I have some tips to get you on the fast track to being a great blogger.
1. Make sure your blogs have social media share buttons at the bottom for sites like Facebook and Twitter. This makes your blog easier to share and go viral. It also gives you some numbers to look at to know where people are sharing your blog.
2. Reach out to other bloggers and offer to write a guest blog for them or get them to write a guest blog for you. What is guest blogging? It's a smart way to leverage the power of another's audience and traffic. When you get another blogger to write for you, your audience discovers them. You write for them and their audience discovers you and your blog link.
3. Make sure you have a title and image attached to your blog that are attention grabbing and shout: "Hey! Bet you didn't know this! You're gonna like this and want to share it immediately after reading it!" This is where the creative juice has to come out. If you struggle with stuff like this it's a good idea to find someone to work with that can help you find the right approach or angle. (I'm available for hire if you need help getting started, want someone to write a blog for you or anything else). I like helping people create and it's why I started my blog.
The internet is literally a blank canvas and your blog is one of the most important ways you paint your masterpiece on it. Have fun creating, finding the people that love what you create, keep delivering your art and in a short time you'll find yourself with a pretty swanky art gallery filled with admirers. The show opens any day you want it to. I hope to walk into it one day and see your paintings hanging where they should, with spotlights and people talking.
I'm David Carus. From overcoming one of the most dangerous cities in the country and graduating from one of the most prestigious colleges in America to leading an educational movement as a teacher and running for Congress at the age of 25, I decided the best hope our world has is through art.