by David Carus
Today’s artists may consider it a challenge to get noticed and build a fan base. You’ve heard that people don’t buy like they used to, there’s a million things competing for their attention and what you really have to do is know the right person. The picture being painted is that your chances of making it big are about as good as winning the lottery and you’re not successful unless paparazzi chase you. It’s easy to get discouraged if you think you need millions of fans to be a success. The truth is you only need one. Ever hear of these four guys from Liverpool? The Beatles are widely considered the greatest rock band of all-time but before they had thousands of screaming fans waiting for them at the airport and the British Invasion taking full effect, they needed a hit record to catch on in America. Beatles records were sent to radio stations and they were all huge failures. Nobody was interested in listening to the greatest rock band of all-time! That is except for one 14 year-old girl living in Maryland who discovered the Beatles and called her local radio station and asked why they didn’t play their music. The DJ she spoke with obtained a copy of I Want To Hold Your Hand and the record took off like a rocket, establishing a foothold for the Beatles in America that quickly spread to other cities. In a short time they were the biggest musical act in the country and had thousands of screaming fans, but it started with only one true fan. How about the story of Sixto Rodriguez? Who is that you might ask? He was a little-known folk singer from Detroit in the 1970’s with a couple of albums that sold practically no copies in the Unites States. He thought his music career was done and went back to working construction. But someone liked his music and began making copies of it and gave it out to friends. His music became huge in South Africa and an entire generation of people grew up on his music and he became bigger than Elvis there. Rodriguez had no idea until decades later. His story became the subject of the Academy Award-winning documentary Searching for Sugar Man and the Dave Matthews Band has even covered his music. Dave Matthews, one of the biggest musicians in the world said he grew up listening to Rodriguez when he lived in South Africa. All of this happened because of one true fan. Don’t focus on the fans you don’t have. Focus on the ones you do have. So David Letterman isn’t interviewing you on his show tonight and you’ve only got 24 likes on your Facebook Page and the only people that follow you on Twitter are from Indonesia — it doesn’t matter. Make great art and find one true fan that loves it. You never know who they might share it with and how far the word might reach. So forget the sold-out audiences that aren’t there and see the audiences that are there. You probably already have a true fan and have been too busy to notice. Speak to them. Smile and wave and let them know they’re important — because they are. To read more inspirational stories of how great artists have made it Subscribe to my Free Newsletter. For a huge boost of inspiration pick up my book Super Artist - How To Take Flight As A Creator.
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by David Carus
He has been called the biggest movie star in the world. He’s worked with every big name director and star in Hollywood. For decades his films have consistently generated millions at the box office. It’s safe to say the kind of success Tom Cruise has experienced is no fluke but instead the result of hard work. So what did he do to make it? Tom Cruise didn’t come from elite Hollywood royalty. In fact, his family was poor, his parents divorced and his career path wasn’t easily laid out for him. When he decided to get into acting he wasn’t immediately handed the role of Maverick in Top Gun. There were lots of smaller roles to be played before he solidified himself as a star. His first big screen role was Billy the arsonist in the movie Endless Love and Cruise was only on screen for 47 seconds! Some actors might have been frustrated about getting so little screen time but Cruise decided to take his character and create as best he could with him so his 47 seconds would be memorable and they were! So much so that it helped him land his next role in the movie Taps. Once again he was only supposed to play a minor part but after seeing how committed the actor was on set (he was out-marching the other cadets) Taps director Harold Becker gave Cruise a larger role. With it he established that he could play a killer, so much so that when he expressed interest in the title role for Risky Business, the director Paul Brickman said no way. Despite this Tom Cruise showed up unannounced, created an opportunity for himself to audition and landed the coveted role. He slid across that floor in his underwear and let America know a new star had arrived. By the time Top Gun hit theaters there was no stopping the actor. How did he pull it all off? He used hard work, committed himself to the roles he played, no matter what they were or required and showed a passion for creating movies. He built each character, was determined to become that person and did what it took to see them through. He’s one of the few actors that does his own stunts. Why? Because he knows that’s what it takes to make the best picture he can make. He once said, “That’s what works for me: the power of my own imagination and my own ability to believe.” He makes it look effortless, like being a movie star is something you’re just born with but on closer examination we see that he just showed up more times and spent longer hours than anyone else to get the job done. He made up his mind that he was not only going to be an actor but that he was going to be a great one. You can tell the level of responsibility he has for his work because he also produces his own films. Despite whatever happens in the tabloids or press the guy continues to get in front of cameras and create. His films are the work of a true professional and stellar artist. One who keeps showing up eager to make something great and no matter the limitations finds a way -- he creates! To read more inspirational stories of how great artists have made it Subscribe to my Free Newsletter. For a huge boost of inspiration pick up my book Super Artist - How To Take Flight As A Creator.  by David Carus
Once in a while an artist comes along that changes everything. Michael Jackson was that kind of artist. His influence on popular culture continues to resonate and his legacy is as rock solid as they come. People will be talking about Michael Jackson for generations; but why? What was he able to do that set him apart? How did he go from intensely shy to the greatest entertainer in the world? He was so famous he couldn’t walk the streets of any country without people recognizing him. How did he do it? His story may surprise you. Most people look at someone with talent and say things like, “He’s a natural,” or “He was born with that talent,” and in the case of Michael Jackson you’d be tempted to say these kinds of things. However, there is no talent gene or magic dust sprinkled on a few lucky folks. When you see talent, know that it is the result of practice alone, and in the case of Michael Jackson he had lots and lots of practice. He not only had to work hard to sing and dance like he did, but he had to fight his way in from a very young age. Many people remember he got his start performing with his brothers in the Jackson 5, but he was never supposed to be in the group. His older brothers wanted to form a band and make music and when young Michael came into their bedroom, they’d kick him out. He was too young, just a kid. But he kept knocking on the door and eventually he became part of the group when they heard him sing. He had music around him his whole life. His father was a musician and his tight knit family always had music around and he’d been listening and learning. The Jackson 5 didn’t explode onto the national scene right away. They performed lots of shows, practiced to get better and worked hard to get signed to Motown Records. Once there, Michael Jackson became surrounded by musical greats like Diana Ross, James Brown, The Temptations, Smokey Robinson and others who all influenced him. As a child he got a priceless education, recording and performing during one of music’s greatest eras. His career wasn’t founded on natural born talent or luck, it was the result of study, practice and hard work. And what makes it even more incredible is the fact that Michael Jackson was one of the shyest people you’d ever meet. He’d spend so many hours practicing that by the time he went on stage he completely owned it, exuding tons of confidence. Michael Jackson achieved great success performing with his brothers but no one could have foreseen just how successful his solo career would be. One of the key factors in his success, aside from the hours he devoted to his craft, was writing his own material and consciously creating his image. Michael Jackson and his brothers had been restricted at Motown. They were told which songs to record and never got the chance to produce their own music. By the time Michael went on his own, he believed in his ability to write songs and determine the course of his career. He was the one that chose to work with Quincy Jones and from his first album “Off The Wall,” music would never be the same again. The follow-up “Thriller” would sweep the Grammy’s and go on to sell more copies than any album ever had. He went on to dominate music and change its entire landscape. How was this achieved? Michael Jackson had a vision. He knew what he wanted to create and all those years of hard work and practice paid off. This didn’t mean now he then coasted and took it easy. He worked even harder, spending countless hours recording and performing to give the world what we now know as Michael Jackson. This image was his total creation. From the fedora hats and sparkling glove to the groundbreaking videos and moonwalk, Michael Jackson knew what he wanted and made it happen. There were no favors, no back room dealings, no luck, no connections, just 100% working on art. Michael Jackson chose to be an artist and achieved such phenomenal fame because he dreamed more, imagined better, worked harder and practiced longer than most people dare to do. The next time you watch him effortlessly glide across a dance floor understand all of the effort that went into making it happen. There’s no reason you can’t moonwalk like Michael Jackson. You just need to practice. For more inspiring stories join my free mailing list.  by David Carus
If someone is not an artist they might think success as an artist works like this: you’re born with talent and it secretly waits to pop its head one day when, quite through accident, you find yourself performing or creating art and there’s a talent scout watching who rushes to meet you backstage, whips out a million dollar contract and sweeps you away to Hollywood and you wake up to your picture on the front page of every major newspaper in the world. That’s pretty much the idea of overnight success, right? Wrong. It’s time to reveal the actual secret to overnight success by looking at a couple of artists that actually had the world’s attention, seemingly overnight. Man can fly, but that wasn’t always the case. At the start of the 20th century there were plenty of ambitious minds tackling the problem of flight, but the general public thought man would be limited to traveling by land or sea and laughed at the funny looking contraptions they saw being tested on the tops of hills. The Wright Brothers came along and changed the whole game. What did they do differently than everybody else? They not only took the road less traveled, they ditched roads all together. Like Doc Brown said in “Back to the Future II,” “Roads? Where we’re going we don’t need roads.” Their story is truly inspiring. Wilbur and Orville Wright’s father gave them a toy helicopter when they were younger. It was made from paper, bamboo, cork and a rubber band and the boys played with it until it broke but they figured out how to build their own, sparking an early interest in aviation. Wilbur Wright was an athletic guy with plans to go to Yale University when a hockey stick knocked out his front teeth, causing him to withdraw from people. Instead of college, he stayed indoors caring for his terminally ill mother, and considered himself lacking in ambition. However, while at home caring for his mother, he began studying aviation. Orville Wright had dropped out of high school to open up a printing business, using a printing press designed and built with Wilbur’s help. When bicycles became a national craze, the brothers decided to open up a bicycle shop, designing and building their own bicycles. Up until this time there had been many attempts to build a flying machine but no one in the world had solved all of the pieces to the puzzle. The Wright Brothers decided to tackle the problem and used money from their bicycle business to fund their experiments. They used some of what they’d learned building bicycles and applied it to flying. While everyone else was focused on stability, the Wright Brothers knew the real problem was steering. They understood an airplane in the sky wouldn’t handle like a boat in the water. Their grasp of bicycle design helped them find a steering solution. And another breakthrough came when they abandoned using the aeronautical data of one of their biggest inspirations, the German aviation pioneer Otto Lilienthal. Realizing his data was incorrect, the Wright brothers decided to start from scratch to discover the correct formulas behind wing design. After more than a decade of experiments, filled with failures, injuries and plenty of self-doubt, on December 17, 1903, the Wright Brothers flew the world’s first, truly working airplane. Were there swarms of reporters watching the historical moment? No, there was only one other person there, a guy Wilbur found to take photographs of the flights and the film wasn’t even developed until the brothers returned home to Ohio. The world eventually found out but it was an overnight success that had taken well over a decade to create; longer if you count the toy helicopter. The airplane was the result of years of study, experimentation, hard work and thinking outside the box. For a couple of guys without college degrees or even high school diplomas, all they needed was to keep pushing through the barriers, ignore the limitations and focus on their dream, so fragile that the whole world didn’t think it possible. The next time you’re watching a famous artist or creator on TV and thinking of yourself as a failure for not being there yet, remember the story of two brothers who spent years of getting it wrong until they finally got it right. Imagine them pushing their flying machine made of canvas and wood into the wind until it was conquered, seeing their masterpiece soaring above the world. Overnight success is great, but not as great as the everyday success of chasing your dreams. The pleasure is in the doing, not the having, so get out there and do whatever you gotta do because that’s the secret to flying. For more inspirational articles like this join my mailing list. |
David CarusI'm David Carus. From overcoming one of the most dangerous cities in the country and graduating from one of the most prestigious colleges in America to leading an educational movement as a teacher and running for Congress at the age of 25, I decided the best hope our world has is through art. Archives
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